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Interview :: Alternative Media

The Inner Workings of Alternative Media: Part 1

Ben Franklin said freedom of the press is in owning the press. And these days, with the internet and Xerox machines, owning, or at least renting, your own press, has never been easier. I would argue that freedom of the press is in owning the press *and* understanding marketing, though. I interviewed some people involved in alternative, independent and "parallel" media forms for this article. I wanted to see what motivated people working in alternative media, but I also wanted to see what they needed, and what the public could do to help support their efforts…to ensure a healthy alternative to mainstream media for us all. For this article, I interviewed Bradley Allen (Free Radio Santa Cruz and the Santa Cruz Independent Media Center (SC IMC)), Lance Scott (Co-founder of Eat the State! (ETS!)), Christa Donner (Ladyfriend and Free Advice Zines), an editor from a prisoner newsletter that goes out with prisoner book deliveries who wanted to remain anonymous, Chuck Munson (Coordinating webmaster for Infoshop.org and librarian), and via phone, Tim Walker (campaigns manager for Adbusters Magazine).

The Inner Workings of Alternative Media: Part I I Part II I Part III
 

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