Santa Cruz Indymedia : http://santacruz.indymedia.org
Home
Santa Cruz Indymedia

Announcement :: [none]

Santa Cruz Night Out Returns to Tuesday Nights in August

Last summer a group of community volunteers successfully piloted community street fairs on Pacific Avenue showcasing local talent and building community. Santa Cruz Night Out will once again unify the local community Tuesday nights in August. Building on the success of last year’s gatherings, the Coalition for Community Commons along with support from New Leaf Community Markets and Cruzio, will be hosting five events, two more than last year. “The goal of these events is to; once again, demonstrate that these events are beneficial to our community and local businesses. Many other communities are fortunate to have events such as these, and we hope that someday these events will be a weekly occurrence during the summer in downtown Santa Cruz?, stated John Fisher of the all-volunteer Coalition for Community Commons.

Santa Cruz Night Out will take place from 5:30 – 8:00pm on Tuesday nights in August on Pacific Avenue, between Lincoln and Cathcart. This pedestrian friendly portion of Pacific Avenue will host the following events: August 3 – Kids Night Out, August 10 – Dancing in the Streets, August 17 – Santa Cruz Unplugged, August 24 – Avenue of the Arts, and August 31 – A Taste of Santa Cruz. All Santa Cruz Night Out events are free.
scnightout.gif
scno_pacific_ave.gif
Santa Cruz Night Out Returns to Tuesday Nights in August

SANTA CRUZ, CA – Last summer a group of community volunteers successfully piloted community street fairs on Pacific Avenue showcasing local talent and building community. Santa Cruz Night Out will once again unify the local community Tuesday nights in August. Building on the success of last year’s gatherings, the Coalition for Community Commons along with support from New Leaf Community Markets and Cruzio, will be hosting five events, two more than last year. “The goal of these events is to; once again, demonstrate that these events are beneficial to our community and local businesses. Many other communities are fortunate to have events such as these, and we hope that someday these events will be a weekly occurrence during the summer in downtown Santa Cruz?, stated John Fisher of the all-volunteer Coalition for Community Commons.

Santa Cruz Night Out will take place from 5:30 – 8:00pm on Tuesday nights in August on Pacific Avenue, between Lincoln and Cathcart. This pedestrian friendly portion of Pacific Avenue will host the following events: August 3 – Kids Night Out, August 10 – Dancing in the Streets, August 17 – Santa Cruz Unplugged, August 24 – Avenue of the Arts, and August 31 – A Taste of Santa Cruz. All Santa Cruz Night Out events are free.

Santa Cruz Night Out is organized by the Coalition for Community Commons (CCC), a project of the Hub for Sustainable Transportation, whose mission is to create and preserve public space for meaningful interactions allowing our community to gather, share, and create. “We have so much talent in this community; this is an opportunity for us to showcase who we are to each other,? says Craig Metz CCC volunteer. In addition to sharing local talent, Santa Cruz Night Out brings more people downtown on a traditionally "slow business night" and makes the downtown area more of a whole community space while overshadowing some of the "negative" elements of downtown

These types of weekly summer events in other cities, such as San Luis Obispo, Monterey, and Santa Rosa, have been a boon for merchants; some claim they gain three times the revenue than other nights. “It is common in cities with community street fairs that the local business association or local government support and sustain their street fairs, we hope that after this summer’s events there will be interest in continuing them for the benefits of increased business and community building? remarked CCC volunteer Jorge Garcia.

For more information and complete event schedule visit www.santacruznightout.org.

These events would not be possible without the generous help of New Leaf Community Markets, Cruzio, and the Santa Cruz City Council.

######

Santa Cruz Night Out Performance List

All events are free and take place on Pacific Avenue between Cathcart and Lincoln Streets, 5:30-8:00 pm.


August 3 Kid’s Night Out

Story Creek Critters

Bob Reed - Children’s Musician

Apple Jam String Band

The Magic of Sabretooth


August 10 Dancing in the Streets

Local Salsa Band

Salsa Rueda

Folkloric Dancing

Samba Mamas


August 17 Santa Cruz Unplugged

Various Local Acoustic Performers

The Magic of Sabretooth


August 24 Avenue of the Arts

Performance and Interactive Art for the whole family

Kuzanga Marimba Band


August 31 Taste of Santa Cruz

Tasting samples from the chefs of the Culinary Alliance of Santa Cruz County

Sadza Marimba

Esther’s Klezmer Band
 
 


New Comments are disabled, please visit Indybay.org/SantaCruz

Comments

Re: Santa Cruz Night Out Returns to Tuesday Nights in August

The Good Times ran a story on this event (reprinted below).

Depressing is organizer John Fisher's comment in the story [ “I don´t think anyone believes right now that [getting a downtown plaza is] even a possibility,? Fisher says. “That´s not my goal, and organizationally that´s not the goal.?

It's nice that the Coalition for a Community Commons (or whatever they're calling themselves now that they've abandoned the guts of their purpose) is able to buy (at an extravagant cost) 5 nights (rather than 3 like last year). But wasn't the real objective to make some fundamental changes downtown? From 1998 to 2000 there were even 4 votes on the City Council to do so (if you count flipflop Katherine Beiers).

One can't even accuse the Coalition of "selling out" since they're still actually paying through the nose for these events.

(It's nice to hear that Cruzio and New Leaf are taking up some of the slack, but I'll wait to see how repressive police and hosts are on "uninvited" performers before judging whether there's an untabulated cost hidden in the account sheet.)

Are we seeing a steady surrender of formerly activist groups: Art and Revolution abandons "political" signs in the First Night parade instead of insisting on First Amendment rights?

The Info Shop slinks away quietly into the night because the anti-activist Resource Center for Non-Violence's Bob Fitch gives them the heave ho?

Police continue to regularly harass street performer downtown, but SAFE (Society for Artistic Freedom and Expression)--a street performers group has regularly "taken back" public space each Wednesday night 6-9 PM and will continue to do so--in front of New Leaf Market.

Just saying "no" to the local erosion of rights can be done, particularly when it's done by groups of people.

There's a reason Kennedy's crowd gets away with gutting rent control at De Anza and Clearview Court: we let them.

They pick us off one by one, and suddenly we have no allies left.



The Good Times article is posted at: www.gdtimes.com/07_29_04/news/ from last week's Good Times and cut and pasted below:


Steppin’ Out
Santa Cruz Night Out looking forward to a successful second run
By Laurel Chesky


Riding high on last year´s success, the organizers of Santa Cruz Night Out are planning five more street fairs beginning next week. Tuesday nights in August, the stretch of Pacific Avenue between Cathcart and Lincoln, in Santa Cruz, will shut down to traffic and come alive with people, dancers, music and art.

Last year, three Santa Cruz Night Out events brought out 500 to 700 people a night to listen to music, dance and mingle with their neighbors. Three volunteers organized the events, and even paid some of the expenses out of their own pockets.

This year, the events have gleaned the full support of the Santa Cruz City Council and two sponsors, New Leaf Markets and Cruzio, which donated $1,000 each to the functions.

Why do it? “Why not?? responds Santa Cruz Night Out organizer John Fisher, who has a full-time job at UC Santa Cruz. “We have a very nice downtown that´s fun to walk around, great weather, great performers and artists, and they want to share with the community. Everybody has a different reason, and it´s great to feel that we have a community space. Hopefully it will become an ongoing thing.?

The idea for Santa Cruz Night Out spawned two years ago when a handful of residents came up with an idea to bring people together in downtown Santa Cruz. They looked around at other communities, including Monterey and San Luis Obispo, which have successful weekly street fairs, and approached the city with the idea of creating a pedestrian-only space in downtown where community events could be held.

Last year´s events served as test runs, and by most accounts they proved successful in terms of attracting people to downtown, providing entertainment and a community feeling, and boosting business.

“It was all positive,? Fisher says. “Honestly, I was a little afraid it would bring out the negative elements, that it would be a whole bunch of teenagers playing Hacky Sack, but it turned out to be a great family, community affair.?

Last year´s Night Out won over City Councilmember Emily Reilly, who attended two of the three events. “It brings different people downtown who might not normally go there, and it gives people an opportunity to see how engaging downtown has become,? she says. “People are downtown and they´re talking to one another and there´s a really interesting dynamic.?

Earlier this year, the City Council passed a resolution officially endorsing the concept of Night Out, and councilmembers have been working with organizers to help them cut costs. Fisher estimates this year´s five events will cost a total of $3,000 to $4,000 in city fees for permits, police and temporary restroom facilities.

Businesses on the 1100 block of Pacific Avenue, where Night Out takes place, offer mixed reviews. June Hoffman, owner of Hoffman´s Bakery Café on Pacific Ave., says her business increased by 50 percent during the Night Out evenings. “It was incredible,? she says. “I couldn´t believe it.?

The Sockshop & Shoe Company saw different results. “It doesn´t really add any business to our store, but I think it´s a great idea,? says manager Brooke English.

The fact that the downtown business community is, for the most part, supporting Night Out this year is a coup for organizers.

Last year, many business owners, including Hoffman, were skeptical about Night Out because the original organizers had been advocating turning the entirety of Pacific Avenue into a pedestrian mall—a concept that many downtown businesses, as well as the Downtown Association of Santa Cruz, vehemently oppose. Organizers saw last year´s Night Out events as an experiment to test the ultimate goal of permanent street closure, but this year, they have backed away from that goal.

“I don´t think anyone believes right now that that´s even a possibility,? Fisher says. “That´s not my goal, and organizationally that´s not the goal.?

Nor, Reilly says, is the council headed in the direction of a pedestrian mall. “I haven´t heard any discussion about that,? she says, “and I think it´s important to take things one step at a time and go with what´s working.?

Even so, Night Out has yet to win the Downtown Association´s stamp of approval. But organizers have met with the association´s board, and Fisher and Hoffman, who sit on the association´s board, says the association will consider partnering with Night Out next year. “We´ve totally reversed our position, now that there is no longer this hidden agenda of closing Pacific down,? Hoffman says.

While stopping short of endorsing Night Out, Keith Holtaway, the Downtown Association´s executive director, did offer words of encouragement. “I hope the community appreciates all the work and effort this group has done to make this event happen,? he says. “And I wish them well, because it´s not easy.?

Santa Cruz Night Out

Aug. 3:
Kids´ Night Out
Story Creek Critters
Bob Reed (children´s musician)
Apple Jam String Band
The magic of Sabretooth

Aug. 10:
Dancing in the Streets
Salsa Rueda (local salsa band)
Samba Mamas (folk dancing)
Aug. 17: Santa Cruz Unplugged
Various local acoustic performers
The magic of Sabretooth

Aug. 24:
Avenue of the Arts
Performance and interactive art for the whole family
Sadza Marimba
Aug. 31: Taste of Santa Cruz
Taste samples from the chefs of the Culinary Alliance of Santa Cruz County
Kuzanga Marimba Band
Esther´s Klezmer Band

All events are free and take place on Pacific Avenue between Cathcart and Lincoln streets, 5:30-8 p.m. Visit www.santacruznightout.org for more information.
 

Calendar

No events for this day.

view calendar week
add an event

Views

Media Centers

Syndication feeds

Account Login

This site made manifest by dadaIMC software