Santa Cruz Indymedia :
Santa Cruz Indymedia

LOCAL Commentary :: Alternative Media : Labor & Economics : Poverty & Urban Development

Why is the Comic News Accepting Corporate Advertising?

After reading the recent article about KUSP and CalAm Ads I got to wondering.
The new issue of Comic News (which describes itself as 'A Non-Corporate Watch Dog on the Government') has 2 full page advertisements paid for by Woodmont Real Estate Services ( whose website says:

"Woodmont Real Estate Services is the largest independent real estate services and property management firm in Northern California."

The ads are specifically for

1) 1010 Pacific Apartments (Where the Avenue Meets Your Doorstep)

2) Pacific Shores Apartments (Where Sophistication Meets the Sea)

The thing is I saw picketers at the first site everyday while the building was under construction. I tried talking to the picketers but, speaking no spanish myself, was unable to ascertain what their grievences were. A call to the local union hall went unanswered.

There's obviously big money behind the ad campaign for these projects and I was surprised to see these advertisements in the Comic News. Even the coffeeshop I went to this morning has posters offering 'rewards' for people who find customers (see photos). What gives?
Does the paper need corporate advertisers (using non union labor) to survive? I've read the paper for years and I'm wondering.

New Comments are disabled, please visit


Re: Why is the Comic News Accepting Coporate Advertising?

By posting these ads on indymedia, you are giving further exposure (at no cost to them!) to these companies!

Instead of posting here, why don't you just ask Tom Zajac, the comic news publisher?

Re: Why is the Comic News Accepting Corporate Advertising?

who cares? why not be productive and worry about something that matters? Tom Zajac has been doing a great job with the comic news for 20 years, and your ranting won't change that.

the effects of corporations on the community of Santa Cruz

Tom has been doing an excellent job with the Comic News. I honestly do not know how I would have made it through the 2000 s'election' if it were not for the Comic News.

But the times they are a changing. There was something really special about the Comic News when it was free and seemingly as common as the Metro and the Good Times around Santa Cruz cafes, bookshops, and on the streets. But the switch to 50 cents and then a $1 never seemed to go over too well for the Comic News.

The Green Press was a very important part of the Comic News and source of alternative information both in and about Santa Cruz. While the Green Press continued to expand in its number of pages, it began to lose what it had going for it. About 50% of the articles were by locals about local issues. Ray poured his blood, sweat, and tears into that project, and you could tell by reading the articles and the introductions. Ed and Elaine have continued doing great work, much of it still locally focused, but the articles just didn't grab me the way they did back when the Green Press was only four pages.

The charging of $1 -- four quarters, exact change only -- significantly cuts down on the number of average janes that will pick up the paper out of curiousity and start looking through it. Once the paper is paid for, it is usally taken home, instead of left on cafe tables to be read over and over again.

I think 'wonderin' has asked an important question.

Notice all the chains flooding into Santa Cruz? Money is getting sucked out of the community. Surviving in Santa Cruz is not easy. The corporations have a lot more time and money to spend to shape the minds of people in our community than most individuals do.

The Government is the Corporations.
Universities are Corporations.

The Comic News claims to be 'A Non-Corporate Watch Dog on the Government' yet seems to be ignoring the effects of corporations on the community of Santa Cruz.

Working together, we can make a difference.
Communication is the key.
Stay free from corporate control.

Absence of Local Cartoon Artists

The Santa Cruz Comic News also does not carry local cartoons or caricature local figures as, say, De Cinzo does in the Metro.

While De Cinzo is rabidly anti-homeless in his cartooning, he's also not afraid to go after blowhards and sacred cows like Kennedy, Rotkin, and City Manager Dick Wilson.

As far as I can remember Tom Zajac has always played it safe (with the exception of a few cartoons by Nina back in the late 80's.

I was also told that one of the reasons the Green Press got dumped as an insert from the Comic News was Zajac's distaste for my writing (which occasionally found its way in there).

Tom's a nice enough guy and I enjoy the Comic News as much as anyone else, but hard local issues never get in there. This seems to me to be a conscious choice.

Re: Why is the Comic News Accepting Corporate Advertising?

No offense, Robert, but your ego is a bit over-inflated on this one. I, for one, do not subscribe that Tom dumped the Green Press because of your writing... I will wait and see if anyone else weighs in on that to make up *my* mind.


No events for this day.

view calendar week
add an event


Media Centers

Syndication feeds

Account Login

This site made manifest by dadaIMC software