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News Coverage by "the KSBW Channel" 11PM news

The KSBW Channel's 11 PM news broadcast on the 18th showed just a few seconds of aerial footage of the San Francisco Peace March, and mentioned that "more than 10,000" people attended. The following is an e-mail interchange between myself and the News Director.
Like many other Santa Cruzians and locals from other towns in the Central Coast, I attended the Peace March in San Francisco on the 18th of January. The crowds were enormous, and every one who was at the previous rally can say that there were a lot more people than last time.

I arrived back home in Santa Cruz around 7 PM, so I did not catch the 6 PM news, but did see the 11 PM news on the KSBW Channel. To my surprise it only showed a few seconds of aerial footage of the crowds at Civic Centre. What really got me, though, was that they said that "more than 10,000" people attended, which to me sounded like a gross misrepresentation of the facts...

What follows is my mail to the News Director (newsdirector (at) theksbwchannel.com), the reply, and my response. (BTW, notice the quotation marks around "anti-war" in his reply... )

If you have seen their news coverage and agree with me, after reading this mail interchange, please let yourself be heard and contact the news director.

Dear News Director,

I am amazed and appalled by your coverage of the Peace March in San Francisco on this evening's 11PM news broadcast. Not only did you show no more than a few seconds of footage, you even thought it necessary to comment that "more than 10,000 people" attended. Even CNN - certainly not a local news channel - quoted numbers ranging from 50,000 - 200,000.

Surely you realize that large amounts of your viewers in the Central Coast attended the March. From Santa Cruz alone, five buses transported locals to the march, and that did not even include those - like my wife and I - who came by private transportation. Such inaccuracy in reporting and ignoring news events taking place, or affecting locals in your own region is misleading, and distorts the truth.

"Coverage you can count on"? Not quite. You've lost a viewer.

Jay Thoden van Velzen, Santa Cruz


Subject: Re: TV News coverage of San Francisco Peace March 01/18/2003
To: "Jay Thoden van Velzen" <jay_sdk (at) yahoo.com>
From: ldodd (at) hearst.com
Date: Sun, 19 Jan 2003 16:12:05 -0800

Mr. van Velzen:
We spent approximately three minutes of our 11pm news and more than that during our 6pm news covering the "anti-war" demonstrations. The message from San Francisco to Los Angeles to Washington surely was the same and we believe coverage of the event on a nation-wide scale - which includes locals who attended in San Fracisco - is sufficient. But to accuse us of "inaccuracy in reporting and ignoring news events taking place, or affecting locals in your own region" is clearly a charge to which we plead
"not guilty." We covered the event!

Sorry you disagree and enjoy watching whichever other station it is you
choose to watch.
Lawton Dodd / News Director


Date: Sun, 19 Jan 2003 16:35:24 -0800 (PST)
From: "Jay Thoden van Velzen" <jay_sdk (at) yahoo.com>Subject: Re: TV News coverage of San Francisco Peace March 1/18/2003
To: ldodd (at) hearst.com

Dear Mr Dodd,

I respectfully disagree. You spent three whole minutes on all marches nation-wide, of which just a few seconds on the San Francisco march, which surely is a local area event. Since you are a local news station, I find the suggestion that "coverage of the event on a nation-wide scale - which includes locals who attended in San Fracisco [sic] - is sufficient" odd to say the least.

You subsequently make the conclusion that because you mentioned the SF march at all you are "not guilty" of "inaccuracy in reporting and ignoring news events taking place, or affecting locals in your own region". You do not at all address the issue of mentioning that "more than 10,000" attended. As I mentioned in my earlier mail, CNN gave numbers ranging 50,000 to 200,000. Even FOX News Channel mentioned 50,000. Independent media sources gave numbers even higher. To suggest that "more than 10,000" is accurate reporting, would be equivalent to saying that a dozen is "more than 1". How many people need to take to the streets before you are paying attention?

Respectfully,

Jay Thoden van Velzen



 
 


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Comments

accuracy in media

Not long ago, journalism majors were taught the basics of coverage. This included answering the questions, "who, what, when, where, why, and how." The best available facts or estimates were to be used to answer those questions. Basic coverage also included putting the most important information in the first sentence, the next most important in the next sentence, and on down the line. Look in the newspaper or pay attention to TV or radio news. How often are the basic questions answered in the first paragraph or two in print, or in the first 30 seconds on tv or radio? How often are the best available facts used to answer the questions? How often are people's names spelled or pronounced correctly? Professional media coverage today is lazy, sloppy, and rushed. Junk food, junk food for thought.
 

... and a very decent final reply back:


Subject: Re: TV News coverage of San Francisco Peace March 01/18/2003
To: "Jay Thoden van Velzen" <jay_sdk (at) yahoo.com>
From: ldodd (at) hearst.com
Date: Sun, 19 Jan 2003 22:09:15 -0800

Fair concerns on the 10-thousand versus 50-thousand.
We do hope you'll keep watching and appreciate you keeping us "on our
toes."

ld
 

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