On February 14, Santa Cruzans for Responsible Planning (SCRAP), a local grassroots organization backed by former Santa Cruz Mayors, held a news conference at the entrance to the Santa Cruz City Wharf. This was the official kickoff for a community-wide referendum campaign to halt the single largest development in the city since UC Santa Cruz. If the group can acquire at least 4,000 valid signatures, the "Coast Hotel" issue will be placed on the ballot for a city-wide vote.
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