The Comercio Justo Rally and Protest at the Mission St. Taco Bell in Santa Cruz has been transformed into a celebration. Taco Bell has agreed to some of the Coalition Of Immokalee Workers demands and the CIW has called off the boycott. Taco Bell has agreed to a raise of one cent per pound of tomatoes which will mean roughly $20 more per day for farmworkers. Taco Bell has also agreed to work towards improvements industrywide in fast food. Taco Bell is owned by Yum Brand Foods, which is the largest corporation in fast food, bigger than McDonalds.

The Santa Cruz Rally will still meet at 3:30 pm at the Mission St. Taco Bell, but will then cross the street and gather at the small park by the Community Garden. The scheduled speakers, including the mayor, will still speak and there will be a discussion and celebration. Photo

Coverage from Austin Indymedia: Farmworkers Take Down Taco Bell | Trabajadores Agricolas Derrotan a Taco Bell

Audio: Santa Cruz Rally on March 11th Transformed Into Celebration | Peace Talks: Support the CIW | Interview about Boycott on FRSC

CIW Press Release: Coalition of Immokalee Workers and Taco Bell Reach Groundbreaking Agreement

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