On February 27, at least 300 people took part in demonstrations focusing on the sweatshop conditions in the Florida fields where Taco Bell's tomatoes are picked. People rallied at the Mission St. Taco Bell before marching through parts of downtown Santa Cruz and on to the Laurel St. Taco Bell. A large number of UCSC students took part in the demonstration, as well as various labor organizations such as the United Food and Commercial Workers (UFCW) and United Farm Workers (UFW).