Incidentally (sorry I like long self-indulgent comments but by arrogance does not strike to the heart of my arguments) the Gap should be quite happy it only has Green paint to deal with.

The price of the labour they purchase is tiny; the profits created huge. However, the contradiction in this relationship is found upon examination of the importance of the labour force to the Gap. No labour equates to no commodity which in turn equates to no profit. (I was tempted to write No Logo, but resisted, almost)

This is why Trade Unions are so important. By standing together and refusing to work for any less than a decent standrad of living and REFUSING steadfast to be seduced by the lure of false consciousness (the idea that one day the man driving the nice big car could be you, when it manifestly will not)the labourforce can present the capitalist with an easy choice: vastly reduced profit or NO profit.

I console myself with the lessons of history. Societies where the strongest elements in the production process do not have their agenda adequately represented always finish with a revolution where these production relations are "Burst-Asunder" (did I just quote Karl Marx-sharp intake of breath).

Until such times as they do, I'm quite sure the Gap would prefer Green paint (id prefer red).