Beyond Recycling:
Manufacturers Embrace 'C2C' Design
March 3, 2005
By REBECCA SMITH
Staff Reporter of THE WALL STREET JOURNAL

With its slightly curved back and adjustable armrests, Steelcase Inc.'s "Think" chair doesn't look particularly radical, but it embodies a lot of forward thinking by the nation's biggest office furniture maker. The $900 chair can be disassembled with basic hand tools in about five minutes and most of its parts are recyclable.

The "Think" chair is Steelcase's first product to meet a design ideal being embraced by a growing number of furniture, carpeting and other manufacturing companies: using parts that can be recycled several times, and manufactured in ways least harmful to the environment. The goal is to abandon the cradle-to-grave path of man-made products that end up in garbage dumps and instead make them C2C, or "cradle to cradle."

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