The thing is, it is not about winning and losing. Of course people are still going to continue to buy things! However, this is about educating people and letting them know that they are not crazy for wanting something more than an object bound between a stiff plastic container. It's about giving people an escape hatch to the mind-numbing, brainwashing messages of consumption we are submersed in, 24/7.

You can buy all the crap you want and it still won't make you happy. You can also spend all day in the beautiful outdoors and that won't necessarily make you happy, but it can make you healthier and that can translate into a great sense of balance and well-being. For me, it feels good to know that I'm reducing my consumption and therefore contributing to the sustainability of our ecosystem. We can't escape it. We are all part of it and dependent upon it. Why keep fighting it??