BANKERS EMBRACE "GOLDEN SKELETON" MASCOT

Two weeks ago at a London banking conference to which they had accidentally been invited, two "Dow representatives" described a new Dow computer program that puts a precise financial value on human life.

The 70 bankers in attendance enthusiastically applauded the lecture, which described various industrial crimes, including IBM's sale of technology to the Nazis for use in identifying Jews, as "golden skeletons in the closet"--i.e. lucrative and therefore acceptable.

Several of the bankers then posed for photos with "Dow Acceptable Risk" mascot "Gilda, the Golden Skeleton," and signed up for licenses for the "Acceptable Risk Calculator," which helps businesses determine the exact point where human casualties will start to cut into profit, and suggests the best regions on earth to locate ventures with potentially very high death tolls.

See theyesmen.org/hijinks/dow/acceptablerisk.shtml for video and photos of the event, and dowethics.com/risk/ to try out the "Acceptable Risk Calculator" for yourself.