"Looking for a way to revitalize your old cause, slap some fresh PR paint on it, make it shiny and new and hot and current? Then jump on the Catch-Phrase Bandwagon! Obsessed with litter but in our info-tainment culture..."

So this is an old, tired issue which any media angle employed to get attention from the general public is a trick?

Violence against women is down-played. Even if you look at annual stats for crime statistics, they separate out assaults of women by men into the separate category of crimes which are not counted towards the total crime.

That women can be violent too is beside the point and fueled by a different dynamic. A woman putting her male companion in the hospital is the minority exception, but a man putting his wife/girlfriend in the hospital is so common it may not even rate a line in the cops and courts.

Male violence against women is condoned, winked at, and even expected. Men can complain all day about "extreme feminism" while they enjoy the male priviledge of walking down the street without fearing every woman who walks past them.

June Stephenson's stats from the justice dept. more than confirm that violence against women, against other men, and organized violence in the form of aggessive wars are largely male phenonmenon where women "stand in" for men on occasion.

Its competition vs. cooperation

Look at male drivers.
Men don't use their turn signals nearly as much as women. In fact 47% of men fail to use the turn signal compared to just 20% of women.

Those doing that study said they believed it has to do with the attitude of male drivers. Its a I'm-driving-here-you-lookout attitude, while women are concerned with cooperating with the other cars on the highway so everyone gets there and gets home safe.